Leadership Team

Securing the future for direct mail technology starts with building the right team. The SIMS leadership team is dedicated to ensuring the needs of the direct mail tech ecosystem are alive and well in the future.

  • Executive Director

    Dave is a 30 year print and mail industry veteran leading teams and efforts that deploy new and exciting technology that crosses the boundaries of conventional and digital print.

    He currently works at Lob.com as the Vice President of Print Strategy, growing a platform that enables direct mail customer to more efficiently create and deploy direct mail campaigns. His teams continuously push to develop and use the best in class tools to offer clients a complete suite of options to engage their customers on a personal level. This allows direct mailers to develop better information databases to focus their production dollars.

  • Board Member

    David Rosendahl leads MindFire, a two-time Inc. 500 fastest-growing software company processing over 642 million marketing events annually.

    A sought-after speaker on AI transformation and OmniChannel marketing strategy, David helps enterprise print and mail leaders expand beyond traditional programs into digital markets.

    Through industry keynotes and strategic partnerships, he guides organizations in embracing AI-driven innovation while achieving significant postal savings and defending against digital-only competitors.

  • Board Member

    Michael has been in the mailing industry for over 35 years with most of that time in the comingling arena. He is currently the Vice President of Information Systems and Postal Affairs for United Business Mail which includes managing the IT/Data Processing teams, the Systems Development team, and Postal Affairs. With a career defined by engineering creative comingle sorting and data driven processes, his biggest career achievement was the creation of Carrier Route sorting in a comingle environment resulting in United Business Mail becoming the first to be approved by the USPS to do so.

  • Board Member

    Aaron is a 24-year veteran of the presort industry.  He is currently the Chief Technology Officer at Engineering Innovation focusing on software architecture for mail and package sorting equipment.

    Aaron is actively involved in mailing and shipping organizations including being the chair for the DTAC Technology Standards Committee and an industry co-chair for MTAC User Group 16 in addition to a board member of SIMS.